Tourism and hospitality marketing case study

Reference is also made to the trends in the development of tourism lodgings. Furthermore, the paper attempts to analyse the Greek tourism performance indicators for the last 10 years and suggest ways out of the recession for the tourism entrepreneurs. The suggestions to the hoteliers include careful analysis of the current and future trends and application of the proper adaptations, investing in exceptional services and sustainability of their lodging, as well as utilizing the new technologies and the social networks.

Tourism and hospitality marketing case study

MSc International Tourism and Hospitality Management students go on a field trip to Belfast to put theory into practice. Modules Year 1 Critical issues in tourism and hospitality industry The module explores and analyses current policy issues in the tourism and hospitality sector as well as how these are interpreted by various stakeholders, how these stakeholders develop their policy preferences on these issues and how they deal with opposition and collaborations to further their goals.

The module will relate mostly to policy-making theory, but will also investigate the often chaotic and complex nature of the tourism and hospitality sector and what impacts this has on trying Tourism and hospitality marketing case study set out a clear and unambiguous policy arena within which the industry and resources it depends upon can flourish.

Fall 2018, Volume 6, Issue 3

City marketing Cities, be they historic, seaside, regional or capital, are the power houses of the tourism and hospitality industry. They shape and are shaped by tourism and hospitality which has become a major economic driver and re-imaging agent of city governance agencies as they seek to re-invent their themselves in the new global order.

This module seeks to explain the role of tourism and hospitality and the visitor economy in the modern city and to critically analyse this in relation to a number of theoretical perspectives.

The module will equip you with a critical understanding of broader perspectives required to manage and market tourism in the modern city and inform city marketing strategies. Cross-cultural management This module examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry.

It reviews situations and issues that managers have to meet and resolve when working internationally. This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to cross-cultural management.

Business and management strategy The module integrates the learning of management and enterprise theory with the practical processes of developing a business idea to the point of the completion of a business plan aimed to attract the financial backing.

The module will cover theories of corporate strategy and strategic choice, human resource development, enterprise and business planning.

Tourism and hospitality marketing case study

Marketing strategy Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, drives economic development and corporate performance. This module, using theory and practice, explores how organisations in both the public and private sector address the key marketing challenges posed by an increasingly competitive environment.

It looks at how they develop tactical and strategic responses, research and reach audiences, mount campaigns, create global brands, manage reputation and the importance of working in partnerships and networks to do this.

Professional leadership The module focuses on the active, professional aspects of leadership studies and starts from the assumption that all successful organised activity is initiated by leadership of some sort.

Alongside engaging with contemporary theoretical perspectives, students will be encouraged to learn from their own and others experiences of leadership in practice, and to engage in classroom activities which enable them to develop their own leadership aptitude.

Optional placement year Choose from the following options: Dissertation The relevance of the final year project is to give you the opportunity to undertake a piece of primary research and analysis and to enable them to manage your own learning under the guidance of a tutor.

You'll choose your own topic, which should show originality and should offer a worthwhile contribution to the existing 'body of knowledge'.

The module is double weighted and will be supported by a taught research methods programme that will incorporate the elements crucial for the completion of an in depth research project. Extended management report This unit has been designed as an alternative to writing a more traditional Masters Dissertation and will, therefore, be attractive to those students seeking to enhance their employability skills and knowledge.

Students will be required to write a report that equates to a dissertation, but is directly related to the organisation in which they work, shadowed, undertook a placement in, or are sufficiently familiar with.

Unlike the dissertation, the management report will enable students to focus on a very specific issue concerning the host organisation and undertake concerning the host organisation and undertake research relating to that issue.

The aim of the unit is to provide students with the opportunity to undertake a piece of in-depth research investigation an issue of interest or concern to the host organisation in which they work.

They must be able to draw on some of the theories that were taught on the MSc course and to apply and integrate them to the subject being researched. Undertaking the extended management report will enable students to develop their understanding of a managerial, entrepreneurial or organisational issue and where appropriate, make recommendations for strategic decisions that would enhance or improve the standing of the organisation concerned.

Employability International Tourism as a career Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Tourism and hospitality marketing case study

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises SMEs - also provides opportunities for you to start your own business.

Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector. Applications close on 1 March Below is just one example of the fantastic partnerships and strong relationships LSBU has with employers.

Target Jobs Career progression There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

At LSBU, we want to set you up for a successful career. An online board where you can see a wide range of placements: You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.Marketing and Retail Management.

Prepare students to comprehend basic marketing & retail management concepts and operations. Online shopping for Hospitality, Travel & Tourism from a great selection at Books Store. Boston Hospitality Review (BHR) is an interdisciplinary journal devoted to scholarship and reflection about the theory and practice of hospitality as a business activity and cultural phenomenon.

It is published for the benefit of academics, industry practitioners, and the interested public by the School of Hospitality Administration at Boston University. Study of Tourism, Hospitality and Event Nowadays, with the rapid development of economy, tourism, hospitality and event industries are faced with more opportunities, but more challenges as well, such as the more competitive market and similar industries, personalized customer demands and higher service qualities requirements and so on.

Case study on the effects of tourism on culture and the environment: Nepal; Chitwan-Sauraha and Pokhara-Ghandruk, by Ram Niwas Pandey, Pitambar Chettri, Ramesh Raj Kunwar and Govinda Ghimire.

Principles of Tourism. An introduction to the fundamentals and basic processes within the international tourism industry, including its meaning, development, components and dynamics that will enable each student to develop and an understanding of tourism consumer behaviour, tourism activities, the impacts of tourism, and the conditions necessary for sustainable tourism development .

MSc in International Tourism Marketing & Management | Toulouse Business School