I believe this to be a very controversial subject. However, I'm not quite sure on what side of the issue I stand. Advertising in schools for corporations is a positive thing.
With property tax caps in place and other funding limits that restrict how much money can be collected, new sources of income are being sought out. One of the most promising ideas is to allow schools to sell advertising space on property grounds.
It may expose children, parents, and employees to additional branding, but the costs to bring in profits are very small — if they even exist. Should Advertising in scholls essay be allowed to sell advertising space?
Here is a look at the advertising in schools pros and cons to take a look at each key point involved. What Are the Pros of Advertising in Schools?
The primary benefit of advertising in schools is that it has had a two decade track record of success already. Schools in Colorado were the first to begin selling advertising space on school buses and the trend just expanded from there.
Here are the additional pros to consider. It allows a school to upgrade their equipment. Children today are fortunate enough to live in a world where technology is expanding by leaps and bounds. Advertising in schools gives a district the chance to upgrade their equipment, their curriculum, and their facilities so that modern technology can be part of the current educational process.
It keeps a school in the business of educating. Even public schools Advertising in scholls essay to have some sort of profit neutrality in order to stay in existence. If a school loses too much money, it is going to close and place a burden on the families in that areas.
It lowers the burden on taxpayers. By soliciting for advertising in schools, the need for increased levies or taxation becomes less and this allows families to be able to save more of their hard-earned money or spend it on things their family needs.
It brings the local community together.
Although there are always going to be national level brands involved in school advertising [Coca-Cola, Pepsi, Jack Links, etc. School advertising gives them a chance to gain some brand recognition with local families and this allows them to bring the community together in a unique way.
Even just a sponsorship sign on the baseball field fence shows parents that they are interested and concerned about the educational opportunities of children in their community.
It can enhance the brand exposure through free press coverage. When a game winning home run is hit over the left field fence and that makes the local news feed, families will cheer the accomplishment. This creates an unconscious positive association with the brand that happens every time someone sees the photograph or watches the video clip of the game winning clip.
It is an affordable way to counter the actions of national brands. National brands build relationships every day with people because they can put their brands everywhere — including movies and TV shows.
The primary disadvantage of advertising in schools is that it creates an influential impact on students, especially young students, that may not be beneficial. Children under the age of 8 tend to believe everything they see or are told when it comes to corporate branding. If they are exposed to certain brands every day as they ride the bus or play games during their physical education class, then they are going to crave these items and spend their money on them when they have it.
Here are the other disadvantages to consider. It gives corporations an influence on how children are educated. Businesses need to receive a return on their advertising investment for advertising in schools to make sense. This means brands will consistently pressure districts to educate students on certain subjects in certain ways.
If an oil company had sponsorship cash invested into a school district, for example, it may want the schools to discuss more about how their industries work to save ocean life from drilling activities instead of the possibilities of increased earthquakes happening in a fracking region.
It gives brands personal information about students. As the saturation of the internet continues to grow, big data is what eventually rules the day in virtually every industry.
Advertising in schools is not any different. Businesses can ask for demographic data about the students and information about personal habits, income levels, and other information that could be seen as an invasion of privacy.
This data could also be misued to create specific advertising that was meant to generate direct income from the students or expose them to a higher risk of identity theft. Unless kids are being homeschooled, the children who are within a school district which sells advertising space are a very captive audience.Although advertising in schools may bring needed increases in funds, it is not without controversy.
Many people are opposed to advertising in schools. They feel that children are being exploited for profit because big companies feel students are a captive, impressionable audience.
For this essay, I would delete the last sentence of the introduction and then make your opinion on the issue clearer in the conclusion.
For example: "On balance, although advertising is necessary, it is clear that in some cases the methods used are unethical and are not acceptable". Advertising in Schools Essay Melissa Green Advertising in Schools Although this semester our class has discussed the different types of advertising in the marketplace, one technique that was not discussed is that of advertising in schools.
Advertising In Schools Essay Advertising has contributed to the fabric of education in America on many levels. Students willingly carry corporate logos on their bodies and learn in rooms with advertising on wall posters and from books with cartoon advertisements on the covers.
Advertising in schools for corporations is a positive thing. It allows them to not only leave a lasting impression in the minds of children who may become long-term buyers of their product, but it also allows them to target students directly which is extremely beneficial/5(1).
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